
Customer Engagement Strategist
20 hours ago
Job Overview:
- We are seeking a strategic thinker to lead our customer retention efforts.
Key Responsibilities:
- Develop and execute comprehensive CRM campaigns across various product categories
- Manage day-to-day tasks and collaborate with internal stakeholders to drive results
- Design seamless customer experiences across touchpoints
- Work closely with cross-functional teams, including creative, category, product, and analytics
- Create data-driven dashboards to track campaign performance
- Analyze insights to inform future strategies and optimize operations
- Oversee vendor relationships for CRM platforms, ensuring timely resolution of issues and optimal utilization of new features
Requirements:
- 3-5 years of experience in CRM or lifecycle marketing in consumer tech or e-commerce
- Strong understanding of segmentation, personalization, and journey mapping concepts
- Analytical mindset with experience in campaign reporting and A/B testing
- Hands-on knowledge of CRM and attribution tools, such as Clevertap and MoEngage
- Excellent communication and stakeholder management skills
- Ability to thrive in a fast-paced, experiment-driven environment
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