Digital Beauty Influencer Marketing Manager

3 days ago


Mangalore, Karnataka, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 1,00,00,000

Sotrue is a glow-first beauty brand that reimagines glow as a feeling.

We create everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.

This role involves managing influencer collaborations and campaigns to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.

Key Responsibilities:

  • Develop and execute marketing strategies tailored to our beauty, skincare, & grooming categories.
  • Foster relationships with beauty, lifestyle, and wellness influencers/content creators.
  • Plan and run targeted campaigns around product launches, festive seasons, and ongoing initiatives.
  • Collaborate with teams to design engaging influencer briefs and ensure alignment.
  • Negotiate contracts and manage deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to keep us ahead of the curve.

Requirements:

  • 2–3 years of experience in influencer marketing, preferably with beauty, skincare, haircare, or lifestyle brands.
  • Proven track record of managing impactful campaigns.
  • Strong understanding of content marketing, creator trends, and Instagram-first strategies.
  • Excellent communication, relationship-building, and negotiation skills.
  • Familiarity with influencer tools and campaign analytics.
  • Ability to thrive in a fast-paced environment.

What We Offer:

  • Lead and scale marketing efforts for an emerging beauty brand.
  • Direct collaboration with a high-caliber team.
  • Ownership of strategy & execution in a high-impact role.
  • Fast-track growth opportunities in the D2C personal care space.
  • A creative and ambitious culture.
  • Competitive salary & benefits.


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