Digital Marketing Strategist

3 days ago

Erode, Tamil Nadu, India beBeePerformance Full time US$ 1,50,000 - US$ 2,00,000
Job Title: Performance Marketer – Meta Ads

As a skilled performance marketer, you will be responsible for leading campaigns on Meta to drive high returns and contribute significantly to revenue growth.

Key responsibilities include:

  • Developing, implementing, and optimizing paid campaigns on Meta to meet business objectives.
  • Leading the end-to-end campaign execution, including creation, audience targeting, ad copywriting, and budget management.
  • Analyzing campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Continuously refining targeting, bidding strategies, and creative assets to improve performance.
  • Conducting A/B testing on ad creatives, formats, and audiences to enhance campaign effectiveness.
  • Managing campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Forecasting and adjusting budgets based on performance to achieve optimal ad spend allocation.
  • Collaborating with creative teams to develop engaging ad formats and optimize creative assets for engagement, conversions, and campaign performance.
  • Generating and presenting campaign reports with actionable insights.
  • Aligning with stakeholders on objectives, updates, and strategies.

Requirements:

  • Meta Ads Certification is mandatory.
  • Proven experience running Meta Ads campaigns with measurable results.
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking.
  • Proficiency in Meta Ads Manager and related tools.
  • Excellent communication and reporting skills.

Preferred Skills:

  • Meta Blueprint Certification or equivalent advanced credentials.
  • Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
  • Familiarity with Google Analytics or third-party analytics platforms.

What We Offer:

  • Competitive Pay with performance-based incentives.
  • Remote Flexibility to work from anywhere in India on US shift timings.
  • A High-Impact Role where your strategies directly influence company growth.
  • A Growth-Focused Environment that celebrates innovation and big wins.
  • A Legacy Opportunity to play a key role in our journey to unicorn status.

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