Social Media Performance Analyst

2 days ago


Vizag, Andhra Pradesh, India Inspiredge IT Solutions Full time

At Inspiredge IT Solutions, we are seeking an experienced Social Media Performance Analyst to join our team. The ideal candidate will have a strong understanding of social media metrics and analytical tools, excellent communication skills, and a passion for social media trends.

The salary for this position is approximately $80,000 - $100,000 per annum, depending on experience. This figure is based on industry standards for the Visakhapatnam location.

About the Job

We are looking for a skilled Social Media Performance Analyst who can track, analyze, and optimize social media channels to improve performance, engagement, and reach. Key responsibilities include:

  • Social Media Analytics: Track and analyze metrics across social platforms (such as engagement rates, reach, impressions, and CTRs) to measure and report on campaign success.
  • LinkedIn Page Management: Provide data-driven insights specific to LinkedIn content and campaign performance, helping to guide strategy and optimize content for maximum engagement and reach on LinkedIn.
  • Performance Monitoring: Regularly monitor all social media accounts to identify trends, opportunities, and areas for improvement.
  • Campaign Optimization: Provide data-driven insights and recommendations to enhance social media strategies, boost engagement, and increase reach.
  • Trend Analysis: Stay updated on LinkedIn best practices, algorithm changes, and competitor activities to ensure our content remains relevant and competitive.
  • Content Evaluation: Analyze the performance of various content types, with a focus on LinkedIn posts, to understand audience preferences and inform future content planning.
  • Reporting: Create and present detailed reports for management, outlining key findings, KPIs, and actionable insights for improvement, particularly on LinkedIn.
  • Collaboration: Work closely with the social media and content creation teams to align analytics with content strategies.
  • Channel Activities: Oversee social media account designs, generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news). Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

Requirements

To be successful in this role, you will need:

  • Technical Skills: Proficiency in social media analytics tools (ex: Google Analytics, Meta Suite, LinkedIn Ad Manager, Hootsuite etc.) and data analysis software.
  • Analytical Mindset: Strong analytical skills with a passion for numbers, data interpretation, and trend spotting.
  • Experience: Proven experience on LinkedIn & Instagram growth strategies. Good understanding on social media norms.


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