Digital Media Insights Specialist

5 days ago


Vizag, Andhra Pradesh, India Inspiredge IT Solutions Full time
Job Summary

We are seeking an experienced Digital Media Insights Specialist to join our team at Inspiredge IT Solutions.

The ideal candidate will have a strong understanding of social media metrics and analytical tools, excellent communication skills, and a passion for social media trends.

About the Role

This is a dynamic opportunity for a highly motivated individual to drive business growth through data-driven insights and strategic decision making.

The successful candidate will be responsible for tracking, analyzing, and optimizing social media channels to improve performance, engagement, and reach.

Key Responsibilities
  • Social Media Analytics: Track and analyze metrics across social platforms (such as engagement rates, reach, impressions, and CTRs) to measure and report on campaign success.
  • LinkedIn Page Management: Provide data-driven insights specific to LinkedIn content and campaign performance, helping to guide strategy and optimize content for maximum engagement and reach on LinkedIn.
  • Performance Monitoring: Regularly monitor all social media accounts to identify trends, opportunities, and areas for improvement.
  • Campaign Optimization: Provide data-driven insights and recommendations to enhance social media strategies, boost engagement, and increase reach.
  • Trend Analysis: Stay updated on LinkedIn best practices, algorithm changes, and competitor activities to ensure our content remains relevant and competitive.
  • Content Evaluation: Analyze the performance of various content types, with a focus on LinkedIn posts, to understand audience preferences and inform future content planning.
  • Reporting: Create and present detailed reports for management, outlining key findings, KPIs, and actionable insights for improvement, particularly on LinkedIn.
  • Collaboration: Work closely with the social media and content creation teams to align analytics with content strategies.
Requirements
  • Technical Skills: Proficiency in social media analytics tools (ex: Google Analytics, Meta Suite, LinkedIn Ad Manager, Hootsuite etc.) and data analysis software.
  • Analytical Mindset: Strong analytical skills with a passion for numbers, data interpretation, and trend spotting.
  • Proven experience on LinkedIn & Instagram growth strategies. Good understanding on social media norms.
What We Offer

We offer a competitive salary of ₹7,50,000 - ₹10,00,000 per annum based on qualifications and experience.

This role offers a unique opportunity to grow professionally, work with a talented team, and contribute to the company's success.



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