Brand Innovation Strategist

2 weeks ago


Kolkata, West Bengal, India Emami Ltd Full time

**Job Overview**

We are seeking an experienced Senior Brand Manager to join our team at Emami Ltd. as a key member of our innovation and brand development department.

The ideal candidate will have a strong strategic mindset, excellent communication and collaboration skills, and the ability to drive consumer insight development and lead the innovation funnel.

Key Responsibilities:

  • Drive consumer insight development to identify market trends, consumer needs, and opportunities for brand growth.
  • Lead the innovation funnel, developing new products, packaging, and activation platforms to enhance brand equity.
  • Collaborate with cross-functional teams to ensure smooth innovation gate processes, including new product ideation and renovation initiatives.
  • Champion Design to Value by optimizing formulations for cost savings and improving the brand's bottom line.

Required Skills & Competencies:

  • Strong strategic mindset with the ability to understand market trends and consumer behavior.
  • Proven capability in innovation and creativity in product and packaging development.
  • Exceptional project management skills to oversee complex initiatives from ideation to execution.
  • Excellent communication and collaboration skills to manage cross-functional teams and external partners.
  • Analytical acumen to track and evaluate the effectiveness of campaigns and innovation initiatives.

Benefits & Perks:

  • A competitive salary of ₹1,200,000 per annum, commensurate with experience.
  • Opportunities for career growth and professional development.
  • A dynamic and innovative work environment.

About Emami Ltd.

  • We are a leading Indian multinational consumer goods company.
  • We offer a range of personal care and skincare products.
  • We are committed to innovation and excellence in all our endeavors.


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