Senior Marketing Strategist

2 days ago


Kolkata, West Bengal, India Adani AI Labs Full time

We are seeking an experienced Senior Marketing Strategist to join our dynamic team at Adani AI Labs in Kolkata.

Job Summary

The ideal candidate will have a strong background in AI/ML technology, CRM, and marketing automation software. As a Senior Marketing Strategist, you will be responsible for developing and implementing strategic marketing plans to drive business growth and enhance brand presence.

Key Responsibilities:
  • Develop and execute strategic marketing plans to achieve business objectives.
  • Utilize AI/ML technology to analyze market trends and customer behavior and incorporate insights into marketing strategies.
  • Lead the implementation and optimization of CRM systems to enhance customer engagement and retention.
  • Manage and deploy marketing automation software to streamline marketing processes and improve efficiency.
  • Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives.
  • Measure and analyze the performance of marketing campaigns, and provide insights to optimize future strategies.
Requirements:

To be successful in this role, you should have:

  • 10-12 years of experience in SAAS and product-based company industry.
  • Expertise in AI and a proven track record in B2B demand generation.
  • MBA from Premium College/Institute (Mandatory).
  • Relevant certifications in AI/ML technology, CRM, and marketing automation software would be an advantage.

This is an excellent opportunity for a Senior Marketing Strategist to work in a collaborative and innovative environment, contributing to the growth and success of our organization while fostering a diverse and inclusive workplace.



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