Content Strategy Lead

2 weeks ago


Bengaluru, Karnataka, India Aftershoot Full time
About Aftershoot

Aftershoot is a pioneering AI post-processing software company with a significant presence in the market, boasting over 100,000 users and numerous customers. We're seeking an experienced Content Strategy Lead to drive our YouTube growth, expand our TikTok presence, and build a strong community on video platforms.

Job Description

The ideal candidate will develop and execute video content strategies that resonate with photographers, drive channel growth, and foster meaningful relationships with creators. Key responsibilities include:

  • Developing and implementing a comprehensive YouTube growth strategy to increase viewership and subscribers
  • Crafting compelling video briefs, scripts, and hooks for external creators that align with our brand
  • Collaborating with the social media manager to repurpose long-form content into engaging short-form videos for TikTok and Instagram
  • Partnering with the product marketing team to create educational videos showcasing Aftershoot's features
  • Producing how-to videos and tutorials to enhance user experience
  • Tracking and analyzing video metrics to optimize content strategy and drive engagement
  • Managing a content calendar to ensure consistent publishing and alignment with marketing objectives
  • Creating and executing video distribution strategies to broaden reach and engagement
  • Optimizing videos for discovery, including titles, descriptions, thumbnails, and tags
Requirements and Qualifications

To be successful in this role, you'll need:

  • 3-5 years of experience in YouTube content strategy, video production, or a similar field
  • Proven success in growing YouTube channels and building engaged audiences
  • Strong knowledge of YouTube analytics, SEO, and growth strategies
  • Excellent scriptwriting and storytelling skills
  • Proficiency with video editing tools like Adobe Premiere Pro or After Effects
  • Experience creating short-form content for TikTok or similar platforms
  • Strong project management skills, with the ability to manage multiple initiatives
Benefits and Perks

We offer a competitive salary ($95,000 - $105,000 per year) and a range of benefits, including:

  • Opportunity to work on a groundbreaking product in the creative space
  • Health and wellness benefits
  • Budget for learning and development
  • Remote work option
  • Flexibility with working hours
  • Your own custom work machine with your requested specifications

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