Lead Visual Strategist

11 hours ago

Dindigul, Tamil Nadu, India beBeeDesigner Full time ₹ 7,00,000 - ₹ 12,00,000

Job Title: Senior Graphic Designer

The ideal candidate will be responsible for leading the development of creative concepts and visual strategies across various platforms.

Key Responsibilities:

  • Translate briefs into big ideas and visual territories; develop mood boards, key visuals, and campaign systems for multi-channel rollout.
  • Create platform-ready assets for social (static, carousels, reels covers), display/paid ads, landing pages, email headers, website hero banners, and content hubs.
  • Build and evolve brand guidelines, component libraries, and templates; ensure consistency across touchpoints.
  • Guide photoshoots/illustrations; source or brief visual assets; set tone for motion where relevant.
  • Work with copywriters, media, and dev to ship pixel-perfect files; prepare exports/specs for Meta/Google/email platforms.
  • Interpret creative testing/analytics to refine designs (A/B learnings, thumb-stop rate, CTR, readability).
  • Manage multiple projects, keep timelines, and maintain high craft under tight deadlines.
  • Review work, give actionable feedback, and help level up the design team.

Required Skills & Qualifications:

  • 5–8+ years of professional design experience (agency or fast-paced brand preferred) with a strong digital portfolio.
  • Mastery of Adobe CC (Photoshop, Illustrator, InDesign) and Figma (layouts, components, auto-layout).
  • Excellent sense of typography, color, layout, and visual hierarchy; strong composition and iconography/illustration skills.
  • Fluent in platform specs (sizes, safe areas, file weights), exporting/optimization for web and email.
  • Ability to concept quickly from minimal briefs, present work clearly, and justify decisions with brand and performance goals.
  • Organized files, versioning discipline, attention to detail, and comfort with feedback/iterations.
  • Degree/diploma in Design/Visual Communication or equivalent experience.

Nice-to-Haves (Preferred):

  • Motion graphics basics (After Effects); simple micro-animations for social/ads.
  • Experience with HTML5 banners, responsive web layouts, or collaborating with front-end teams.
  • 3D/CGI (Blender/C4D), photography/retouching, or illustration.
  • Comfortable with A/B testing, creative analytics, and rapid experimentation.
  • Familiarity with AI-assisted tools (e.g., Firefly, Midjourney) for ideation and variations.

Tools You Know (or Learn Fast):

  • Adobe Photoshop, Illustrator, InDesign
  • Figma (design systems, components, prototypes)
  • After Effects/Premiere (bonus)
  • Asset libraries and PM/communication tools (e.g., Google Workspace, Slack, Notion/Jira, Drive)

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