
Expert Digital Ad Campaign Specialist
1 week ago
We are seeking a seasoned professional to oversee the execution and optimization of Meta Ads campaigns for clients in the Health & Wellness and Local Service industries.
- Develop, launch, and refine ad campaigns on Facebook & Instagram to drive desired outcomes.
- Conduct thorough audience research, create lookalike audiences, and manage retargeting initiatives.
- Craft compelling ad copy and collaborate with designers on creative assets.
- Set up A/B tests (ad creatives, headlines, landing pages) to inform data-driven decisions.
- Monitor key metrics (CTR, CPC, CPL, ROAS) and optimize campaigns for maximum impact.
- Provide regular performance reports and suggest enhancements to improve campaign efficiency.
- Stay current on Meta Ads trends, policies, and best practices to maintain expertise.
- Proven experience running successful Meta Ads campaigns with measurable results.
- A deep understanding of funnels, targeting, and budget optimization strategies.
- Hands-on experience with Meta Business Manager & Ads Manager.
- Ability to analyze complex data and make informed decisions based on metrics.
- Excellent communication and reporting skills.
- Experience working in healthcare, wellness, or local service niches.
- Knowledge of Google Ads as an added bonus.
If you have a portfolio or past campaign results showcasing your expertise in Facebook & Instagram Ads, we'd love to see them.
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