Digital Marketing Specialist

3 days ago

Pune, Maharashtra, India beBeeProgrammatic Full time ₹ 10,00,000 - ₹ 15,00,000
Programmatic Ads Expert

We are seeking a highly skilled Programmatic Ads Expert to join our digital marketing team.

The ideal candidate should have deep expertise in programmatic advertising, data analysis, and digital marketing strategies.

This role involves developing and executing programmatic ad campaigns, optimizing ad performance, and driving impactful results across multiple channels.

  • Develop, implement, and manage social media, programmatic advertising campaigns across various platforms (e.g., Google DV360, The Trade Desk etc.).
  • Collaborate with internal teams to set campaign goals, strategies, and KPIs.
  • Monitor and adjust campaigns in real-time to ensure optimal performance and ROI.
Data Analysis and Insights

Analyze campaign performance data, identify trends, and generate actionable insights.

  • Optimize campaigns based on performance metrics, audience insights, and industry best practices.
  • Conduct A/B testing and other experiments to improve ad effectiveness.
Planning and Management

Develop comprehensive programmatic advertising strategies aligned with overall marketing objectives.

  • Utilize data to inform targeting strategies and audience segmentation.
  • Negotiate contracts and manage relationships with demand-side platforms (DSPs), data providers, and other programmatic partners.
Reporting and Compliance

Prepare detailed reports on campaign performance, budget allocation, and ROI.

Ensure all programmatic ad activities comply with relevant regulations and industry standards.

A minimum of 4-6 years of relevant experience is required.

Proven experience in programmatic advertising, with a strong understanding of DSPs, SSPs, and ad exchanges.

Proficiency in programmatic ad platforms and tools (e.g., DV360, The Trade Desk etc.)

Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Google Tag Manager, Tableau, Excel etc.)

Excellent communication skills and the ability to present complex data in an understandable manner.

Familiarity with industry trends, ad tech innovations, and digital marketing strategies.

Ability to work independently and manage multiple projects simultaneously

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