Website Conversion Specialist

6 days ago

Bilaspur Haryana Gurgaon Gurugram, India beBeePersuasive Full time ₹ 15,00,000 - ₹ 28,00,000
Product Marketing Manager – Website Conversion

As a Product Marketing Manager (PMM), you will drive revenue by crafting compelling website copy, testing different messaging strategies, and continuously refining content based on performance data.

This role is ideal for a conversion-focused copywriter with a strong grasp of digital marketing, A/B testing, and consumer psychology.

  • Key Responsibilities:
  • Own the website copy strategy to drive conversion and engagement across key landing pages.
  • Write and test high-impact copy for homepages, product pages, CTAs, and sales pages.
  • Develop a messaging framework based on user personas, pain points, and competitor analysis.
  • Optimize website content using A/B testing to identify what resonates best with our audience.
  • Work with designers and developers to create high-converting web pages.
  • Analyze performance metrics (CTR, bounce rate, conversions, etc.) and iterate copy based on insights.
  • Collaborate with the SEO and paid marketing teams to align messaging with traffic sources.
  • Craft compelling headlines, taglines, and product descriptions that improve user engagement.
  • Stay on top of consumer psychology and behavioral trends to create persuasive, action-driven copy.

Requirements:

  • 3-6 years of experience in product marketing, website content strategy, or conversion copywriting.
  • Proven track record of increasing website conversions through messaging and content optimization.
  • Expertise in A/B testing tools, heatmaps, and website analytics (Google Analytics, Hotjar, etc.).
  • Strong writing and copy-editing skills with an eye for persuasive, action-oriented messaging.
  • Experience collaborating with UX/UI designers, SEO specialists, and performance marketers.
  • Familiarity with CRO (conversion rate optimization) principles and best practices.

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