Digital Marketing Senior Manager

2 weeks ago


Bengaluru, Karnataka, India Datazymes Full time
About the Role

We are seeking an experienced Digital Marketing Senior Manager to lead our marketing efforts in the Pharma Analytics and AI market. You will be responsible for creating and executing high-impact digital marketing campaigns that drive customer acquisition, brand awareness, and business growth.

Key Responsibilities:

  • Develop and execute a data-driven digital marketing strategy designed to penetrate the US B2B tech-enabled services market.
  • Design integrated multi-channel marketing campaigns (SEO, SEM, email marketing, content marketing, social media) to generate leads and nurture them through the buying cycle, tailoring strategies to the specific needs of US decision-makers.
  • Lead content marketing initiatives, creating valuable resources (blogs, whitepapers, webinars, case studies) that address the pain points and decision-making processes of US-based B2B tech buyers.
  • Manage search engine marketing (Google Ads, Bing Ads) and optimize for organic search (SEO) to drive traffic from US-based prospects.
  • Implement and manage marketing automation systems to deliver personalized, targeted content and streamline lead nurturing processes.
  • Oversee the company's website and ensure it is optimized for conversion (CRO), with a specific focus on the US audience.
  • Analyze performance data specific to the US market (traffic, conversions, lead quality, and ROI) and use insights to continually optimize campaigns.
  • Partner closely with US-based sales teams to align marketing initiatives with their sales goals.


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