Senior Rural Insights Strategist

3 weeks ago


Mumbai, Maharashtra, India Husk power systems Full time

We are seeking a methodical Consumer Insights and Market Insights Manager to drive customer insights through ownership of qualitative and quantitative research at Husk Power Systems.

Company Overview:

Husk Power Systems is an award-winning rural-tech company serving rural India and Sub-Saharan Africa. In 2023, it was named "World's Best Challenger Brand" in the energy industry and is a 3-time Global Cleantech 100 company. The CEO has been recognised by TIME magazine as one of the 100 climate leaders in the world.

The company's AI-powered rural platform provides 24/7 renewable power to rural households, commercial customers, institutions, and small factories. It also delivers a range of other products and services, including e-commerce and credit-financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain.

Rural E-commerce Pioneer:

Huskify is Husk's pioneering ecommerce app designed exclusively for rural India, addressing the unique needs of customers in tier-2/3 cities. From meticulous product selection to user-friendly app design, every aspect is optimized for the rural demographic.

Job Description:

  • Drive customer insights through ownership of qualitative and quantitative research
  • Lead rural research through in-house team, external agencies, and comprehensive existing user databases to drive the direction of the company
  • Analyse autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness
  • Proficiency in tools like SQL, R, Tableau, Graphpad used to design and conduct digital, user-centric studies using different modelling, data visualization, optimization, and simulation methods

Qualifications:

  • Market Analysis, Consumer Insights, and Quantitative Research skills
  • 3+ years of experience in market research companies or consumer insights roles in consumer-focused companies or consulting companies
  • Expertise in both qualitative and quantitative research across multiple channels
  • Strong Analytical Skills and Attention to Detail
  • Effective Communication skills
  • Bachelor's or Master's degree in Marketing, Business, Economics, or related field
  • Willingness to travel 10+ days a month
  • Background in rural market research will be preferred

Competitive Salary:

$80,000 - $120,000 per annum, depending on experience.



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