Senior Rural Insights Strategist
3 weeks ago
We are seeking a methodical Consumer Insights and Market Insights Manager to drive customer insights through ownership of qualitative and quantitative research at Husk Power Systems.
Company Overview:
Husk Power Systems is an award-winning rural-tech company serving rural India and Sub-Saharan Africa. In 2023, it was named "World's Best Challenger Brand" in the energy industry and is a 3-time Global Cleantech 100 company. The CEO has been recognised by TIME magazine as one of the 100 climate leaders in the world.
The company's AI-powered rural platform provides 24/7 renewable power to rural households, commercial customers, institutions, and small factories. It also delivers a range of other products and services, including e-commerce and credit-financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain.
Rural E-commerce Pioneer:
Huskify is Husk's pioneering ecommerce app designed exclusively for rural India, addressing the unique needs of customers in tier-2/3 cities. From meticulous product selection to user-friendly app design, every aspect is optimized for the rural demographic.
Job Description:
- Drive customer insights through ownership of qualitative and quantitative research
- Lead rural research through in-house team, external agencies, and comprehensive existing user databases to drive the direction of the company
- Analyse autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness
- Proficiency in tools like SQL, R, Tableau, Graphpad used to design and conduct digital, user-centric studies using different modelling, data visualization, optimization, and simulation methods
Qualifications:
- Market Analysis, Consumer Insights, and Quantitative Research skills
- 3+ years of experience in market research companies or consumer insights roles in consumer-focused companies or consulting companies
- Expertise in both qualitative and quantitative research across multiple channels
- Strong Analytical Skills and Attention to Detail
- Effective Communication skills
- Bachelor's or Master's degree in Marketing, Business, Economics, or related field
- Willingness to travel 10+ days a month
- Background in rural market research will be preferred
Competitive Salary:
$80,000 - $120,000 per annum, depending on experience.
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