Digital Lead Generator

5 days ago

Noida, Uttar Pradesh, India beBeeDemandGeneration Full time ₹ 30,00,000 - ₹ 60,00,000

At a leading provider of interoperable solutions for KYC of Individuals & Merchant with fraud prevention signals, we aim to make India digital fraud-free and provide an alternate DigitalAge Score.

This is an exciting opportunity for a fresher with prior internship experience, especially in the FinTech industry, who is eager to grow their career in lead generation and business development. The ideal candidate will have a keen understanding of FinTech trends, solid communication skills, and be well-versed in lead generation tactics across various channels.

Main Responsibilities:

  • Research and identify potential leads through various channels such as social media, databases, LinkedIn Sales Navigator, and online research.
  • Reach out to leads via email, phone calls, and social media platforms to introduce our services/products and generate interest.
  • Audit the potential of leads by understanding their needs, pain points, and budget, to pass qualified leads to the sales team.
  • Run lead generation campaigns using various tools and platforms, ensuring timely follow-up and effective tracking.
  • Stay updated on FinTech trends and analyze competitor offerings to effectively target potential leads.
  • Maintain accurate lead data and track activities within the CRM system to ensure timely and efficient lead management.
  • Understand Ideal Customer Profile (ICP) and buyer personas to effectively target the right leads.
  • Collaborate with the sales and marketing teams to ensure a smooth transition of qualified leads for further engagement.

Skill Requirements:

  • Fluency in English: Strong verbal and written communication skills to engage with leads and present the company's offerings clearly and effectively.
  • Research Skills: Excellent research skills to identify leads within the FinTech industry using various sources and tools.
  • Understanding of FinTech Trends: Familiarity with the latest trends and developments in the FinTech sector.
  • Proficient in Excel: Ability to manage and analyze lead data, track performance, and create reports in Excel.
  • Targeting ICP & Persona: Well-versed in identifying and targeting the Ideal Customer Profile (ICP) and buyer personas to optimize lead generation efforts.
  • Campaign Knowledge: Experience running lead generation campaigns, utilizing campaign tools to optimize reach and effectiveness.
  • Lead Generation Channels: Knowledge of various lead generation channels (email, social media, webinars, etc.) and best practices.
  • LinkedIn Sales Navigator: Familiarity with LinkedIn Sales Navigator to identify and connect with potential leads.
  • Self-Motivated: A proactive approach to learning, solving problems, and contributing to the overall success of the business.

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