Marketing Growth Specialist

22 hours ago

Aligarh, Uttar Pradesh, India beBeePerformance Full time ₹ 2,40,000
Digital Performance Marketing Role

As a fast-growing digital marketing agency, we're looking for a data-driven Performance Marketing Expert who can drive growth through Google Ads & Meta Ads.

This role is ideal for a self-motivated individual and a positive team player who can expand the client's brand presence by finding the target audience to distribute marketing content. You will create and implement the performance marketing strategy using both offline and online methods to gain new customers.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.
  • Coordinate with design/content teams for creatives aligned with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.
  • Prepare campaign performance reports and present insights with actionable recommendations.

Requirements:

  • 2+ years of experience managing performance campaigns on Meta Ads.
  • Hands-on experience with Business Manager & Facebook Ads Manager.
  • Strong understanding of CPC, CPM, ROAS, and attribution models.
  • Ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting & remarketing campaigns.
  • Strong copywriting sense for ads and ability to brief creatives effectively.
  • Agency experience preferred but not mandatory.

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