Strategic Consumer Insights Professional

24 hours ago

Thrissur, Kerala, India beBeeConsumer Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a dynamic consumer insights professional to lead the insights function. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

  • Key Responsibilities:
  • Lead the design and execution of qualitative and quantitative studies, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Business Impact through Insights:
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Brand & Communication Enablement:
  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.
  • Team Leadership & Stakeholder Engagement:
  • Manage, mentor, and up-skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organisation.
Required Skills & Qualifications

Desired skills include 6-8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure. Strong grounding in both qualitative research methodologies is required, along with demonstrated success in applying them to solve business problems. A fair bit of understanding of quantitative research techniques is desirable. Proven ability to convert insights into actionable business strategies is essential.

Excellent storytelling and synthesis skills to influence senior leadership are necessary. Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key. MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields is preferred.

  • Data Insights Professional

    1 day ago

    Thrissur, Kerala, India beBeeMarketResearch Full time ₹ 15,000

    Gain valuable experience in market research and data analysis as a Research Intern. This role offers opportunities to develop skills in gathering insights to support business decisions.Key ResponsibilitiesConduct industry trend research, competitor analysis, and consumer behavior studies to provide actionable insights for consultants.Analyze complex data...

  • Strategic Business Insights Specialist

    7 days ago

    Thrissur, Kerala, India beBeeBusiness Full time ₹ 15,00,000 - ₹ 20,00,000

    About the Job Opportunity We are looking for a skilled and analytical professional to work as a Business Intelligence Analyst. In this role, you will play a key part in gathering data insights, identifying trends, and driving business decisions.Key ResponsibilitiesData Management: Collect, clean, and organize large datasets from various sources to ensure...

  • Strategic Insights Manager

    3 days ago

    Thrissur, Kerala, India beBeeData Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Job Overview:This is a senior role that involves analyzing audience data to inform decision-making.The successful candidate will have a strong analytical background and excellent communication skills.We are looking for someone who can interpret large data sets, identify trends and patterns, and develop clear and concise strategies for the business.Key...

  • Head of Consumer Activation Strategy

    3 days ago

    Thrissur, Kerala, India beBeeActivation Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Consumer Activation StrategistThe ideal candidate will have a strong understanding of activation and event marketing, with a background in FMCG. They will be able to think creatively and develop innovative solutions that leverage technology.This leadership role requires collaboration and partnership skills, as well as the ability to develop and execute...

  • Market Insights Professional

    1 day ago

    Thrissur, Kerala, India beBeeResearch Full time ₹ 15,000

    Research Assistant OpportunityWe are seeking a highly motivated and detail-oriented individual to join our team as a Research Assistant. This role offers the opportunity to work on market research, data analysis, and reporting projects.This position provides hands-on experience in gathering insights to inform business decisions.Key Responsibilities:Conduct...

  • Strategic Financial Insights Professional

    1 week ago

    Thrissur, Kerala, India beBeeData Full time ₹ 18,00,000 - ₹ 22,00,000

    Job Overview We are seeking a seasoned Financial Data Analyst to drive strategic decision-making through in-depth financial analysis. 

  • Data Insights Specialist

    24 hours ago

    Thrissur, Kerala, India beBeeData Full time ₹ 18,00,000 - ₹ 24,00,000

    At Cumin Co., we focus on creating mindful experiences that complement modern, health-conscious living through our high-quality cookware. We strive to make cooking uncomplicated with products that are pure, toxin-free, and beautifully simple. Our designs blend aesthetics with functionality, fitting seamlessly from the stove to the table.Role Overview:This is...

  • Strategic Product Designer

    1 day ago

    Thrissur, Kerala, India beBeeProductDesigner Full time ₹ 1,80,48,000 - ₹ 2,01,20,000

    Job Title: Strategic Product DesignerWe are looking for a skilled designer to lead the creation of user-centred interfaces that support doctors in delivering personalized care and enhance the usability of health insurance products.Key Responsibilities:Apply strategic thinking and systems-level design to define accessible and delightful user...

  • Strategic Business Insights Consultant

    3 days ago

    Thrissur, Kerala, India beBeeResearch Full time ₹ 15,00,000 - ₹ 19,99,900

    Job Description">Key Responsibilities:Conduct in-depth research to analyze trends and insights across multiple sectors.Deliver actionable recommendations through well-crafted reports, presentations, and summaries.Manage and structure data into usable formats while ensuring accuracy and compliance with regulatory standards.Collaborate with stakeholders to...

  • Data Insights Specialist

    24 hours ago

    Thrissur, Kerala, India beBeeMarketing Full time ₹ 15,000

    Market Research Assistant RoleWe are seeking a skilled Market Research Assistant to support our team by conducting industry research, data analysis, and reporting. This role offers hands-on experience in gathering insights to help inform business decisions.Key responsibilities include:Conducting market research on trends, competitors, and consumer behavior...