Digital Marketing Specialist

1 day ago

Varanasi, Uttar Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,50,000

Key Responsibilities:

  • Prepare marketing objectives to enhance brand awareness
  • Analyse market trends and develop innovative marketing strategies
  • Create project calendars and ensure timely execution
  • Assist the team in preparing annual budgets
  • Ensure the creation of high-quality marketing materials by external agencies
  • Edit and proofread all marketing materials for accuracy and effectiveness
  • Oversee the timely and cost-effective execution of marketing campaigns, including brochures, sample folders, and exhibition preparedness
  • Proofread blogs, articles, and manage SEO activities
  • Monitor the performance of digital marketing efforts using Web analytics tools
  • Manage website content and ensure regular updates
  • Coordinate database marketing initiatives, including email, SMS, and Whatsapp campaigns
  • Utilize various marketing channels, such as YouTube, Google Display Network, and influencer marketing, to increase brand awareness
  • Collaborate with the call centre and CRM teams for lead management
  • Compile weekly reports on job progress, deadlines, and schedules
  • Contribute to budgeting and expense monitoring

Benefits include a dynamic work environment, opportunities for growth and development, and competitive compensation.

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