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8 hours ago
As a skilled professional, you will be responsible for developing and executing comprehensive product category expansion strategies to drive sustained growth in the e-commerce department. Your primary goal will be to identify opportunities for new products that meet evolving customer needs and introduce them into our existing portfolio.
In this role, you will lead cross-functional teams to leverage advanced analytics and BI tools, such as Excel, Power BI, Tableau, and Looker, to inform strategic decisions, track key performance indicators (KPIs), and monitor category performance. Additionally, you will utilize automation tools and scripts to scale catalogs, optimize pricing, and manage promotions across multiple online channels.
Key Responsibilities:- Category Expansion & Growth Road Mapping: Own and execute aggressive category expansion strategies, identifying and introducing new products that align with evolving customer needs.
- Data & Analytics Leadership: Leverage advanced analytics and BI tools to inform strategic decisions, track KPIs, and monitor category performance.
- Automation & Tech-First Execution: Utilize automation tools and scripts to seamlessly scale catalogs, optimize pricing, and manage channel promotions.
- A minimum of 5+ years' experience in category or brand management, preferably from online-first or direct-to-consumer (D2C) product brands.
- Demonstrated expertise in product category expansion, strategic planning, and roadmap implementation.
- A track record of owning profit and loss (P&L) statements and delivering category growth in high-volume digital retail settings.
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