Omnichannel Experience Designer

3 weeks ago


Bengaluru, Karnataka, India Lilly Full time

Leveraging Data to Drive Personalized Marketing


We're seeking professionals to join our team in building and operating a state-of-the-art Customer Data Platform (CDP). This platform will ingest a wide variety of data sources, run advanced personalized marketing models, and integrate seamlessly with Lilly's SF and marketing operations platforms.


As part of this team, you will be responsible for operating the omnichannel 'Next Best Engagement' recommendation engine platform (CDP) which will drive SF and marketing campaigns for Eli Lilly USA.


Mandatory Requirements:



  • Bachelor's degree, preferably in quantitative/IT related fields (Engineering, operations, IT/IS)
  • Proven experience working with Customer Data Platforms (CDP) or Data Management Platform (DMP) is preferred
  • 3-5 years total experience, with 1-2 years' in manipulating and mining large data sets using SQL, including ability to debug code written by others
  • Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
  • Good verbal and written communication to enable successful delivery in a dynamic environment in a large matrixed team and virtual work for a large part of 2021

Preferred qualifications:



  • Prior experience in executing operations programs that use data-driven decision engines, in digital marketing (through CDP, SFMC, Adobe etc)
  • Fundamental understanding of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
  • Understanding of HCP and Patient engagement strategies and tactics
  • Certifications in SQL or other querying/programming languages; project mgmt. certifications
  • Experience working in Agile/Scrum setups, using JIRA or other relevant platforms
  • Understanding of data privacy, consent management and utilization of these for marketing engagement
  • Prior experience with executing US pharmaceutical SF and digital marketing operations (how CDP, Veeva, emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers

Lilly is an equal opportunity employer. We do not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.


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