Contractor - Market Research & Analytics Specialist (Advertising Sales)
4 weeks ago
We are seeking a highly skilled Campaign Measurement Analyst to join our team on a contract basis. In this role, you will be responsible for interpreting campaign measurement results and developing actionable recommendations that will be shared with our advertisers.
Key Responsibilities:- Collect and analyze campaign performance data using both first-party and third-party measurement methodologies.
- Apply internal benchmarking tools to contextualize and position campaign measurement results effectively.
- Provide clear and actionable insights based on campaign measurement results, identifying the causes behind flat or underperforming metrics and providing insights into the 'why' which will help shape data-driven strategies.
- Create detailed recommendations to optimize campaign effectiveness, tailored to the specific needs and goals of each advertiser.
- Work closely with Sales and partner teams to prepare and present comprehensive reports that translate complex data into understandable and impactful insights for advertisers.
- Develop a deep understanding of the mechanics and processes behind the campaign measurement solutions applied at Spotify, with a particular focus on brand lift and online conversion methodologies.
- Maximum of 5+ years of experience in advertising sales research, preferably in roles at research agencies, media owners, advertisers, or media agencies in the local market.
- Solid understanding of 3rd party measurement providers, particularly in brand lift, with a proven track record of adoption and analysis.
- Outstanding communication, organizational, and presentation skills with the ability to present research findings effectively in both internal and client-facing settings.
- Proficiency in data analysis and storytelling, with the capability to explore and explain the 'why' behind research results.
- Comfortable with adapting to new skills, research methodologies, and technologies as needed.
- Detailed understanding of the digital advertising landscape.
- A collaborative teammate with a positive attitude, committed to building strong relationships with colleagues and stakeholders.
This role is based in our Mumbai office.
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