Contractor - Market Research & Analytics Specialist (Advertising Sales)

4 weeks ago


Mumbai, Maharashtra, India Spotify Full time
Job Title: Contractor - Market Research & Analytics (Advertising Sales)

We are seeking a highly skilled Campaign Measurement Analyst to join our team on a contract basis. In this role, you will be responsible for interpreting campaign measurement results and developing actionable recommendations that will be shared with our advertisers.

Key Responsibilities:
  • Collect and analyze campaign performance data using both first-party and third-party measurement methodologies.
  • Apply internal benchmarking tools to contextualize and position campaign measurement results effectively.
  • Provide clear and actionable insights based on campaign measurement results, identifying the causes behind flat or underperforming metrics and providing insights into the 'why' which will help shape data-driven strategies.
  • Create detailed recommendations to optimize campaign effectiveness, tailored to the specific needs and goals of each advertiser.
  • Work closely with Sales and partner teams to prepare and present comprehensive reports that translate complex data into understandable and impactful insights for advertisers.
  • Develop a deep understanding of the mechanics and processes behind the campaign measurement solutions applied at Spotify, with a particular focus on brand lift and online conversion methodologies.
Requirements:
  • Maximum of 5+ years of experience in advertising sales research, preferably in roles at research agencies, media owners, advertisers, or media agencies in the local market.
  • Solid understanding of 3rd party measurement providers, particularly in brand lift, with a proven track record of adoption and analysis.
  • Outstanding communication, organizational, and presentation skills with the ability to present research findings effectively in both internal and client-facing settings.
  • Proficiency in data analysis and storytelling, with the capability to explore and explain the 'why' behind research results.
  • Comfortable with adapting to new skills, research methodologies, and technologies as needed.
  • Detailed understanding of the digital advertising landscape.
  • A collaborative teammate with a positive attitude, committed to building strong relationships with colleagues and stakeholders.
Location:

This role is based in our Mumbai office.



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