Growth Strategist for Mobile User Acquisition

2 weeks ago

Solapur, Maharashtra, India beBeeUserAcquisition Full time ₹ 90,00,000 - ₹ 1,20,00,000
**User Acquisition Specialist Role Overview**This role is a high-priority position in our growth team, focusing on acquiring high-quality users at scale and maximizing long-term ROI.The successful candidate will be responsible for managing the entire user acquisition funnel, from campaign conceptualization to performance analysis.**Job Responsibilities:**
  1. Technical Execution:
  • Plan, launch, and optimize UA campaigns across multiple ad platforms and networks.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
Analytical & Reporting:
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics (e.g. New users: D0–D7; Retained users: D7+; Reactivated users).
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
  • Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.
Strategic:
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
  • Contribute to scaling strategies.
  • Stay current with platform updates, privacy-first UA, and emerging ad tech.
Creative:
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives (video, playables, static, UGC-style).
  • Design and run creative test campaigns with structured methodologies.
  • Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR, CVR, ROAS etc.) and translate findings into actionable creative insights.
  • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
  • Share business-aligned creative insights with stakeholders, linking creative learnings to broader UA strategy.
Collaboration & Operations:
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.
**Qualifications:**4+ years of hands-on experience in UA for mobile games.
Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
Strong analytical, mathematical, and problem-solving skills.
Entrepreneurial mindset with a high sense of ownership and accountability.

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