
Chief Trade Strategist
6 days ago
The role of Trade Director involves formulating and executing strategic plans to establish distribution networks, maximize revenue, and ensure optimal brand presence across all trade channels. This position requires strong leadership skills, strategic thinking, and operational execution to drive business growth.
Main Responsibilities:
- Develop a trade channel strategy (traditional & organized) and implement it effectively for 3-4 nutrition categories. Collaborate closely with the demand teams - prescription and consumer.
- Detail route to market and channel-wise KPIs, ensuring execution excellence.
- Build an annual operating plan and design infrastructure and sales budgeting.
- Design and implement trade and channel programs - stockists, perfect store design, and shopper programs.
- Build models for alternative distribution channels for new markets and develop a consumer stockiest network and drive automation.
- Data-driven decision making.
- Analyze sales data, market trends, and customer feedback to identify growth opportunities.
- Use insights to refine trade strategies and improve market penetration.
- Liaison to build emerging offline channels & incorporate in the larger infrastructure network.
- Stakeholder management - collaborate with existing teams in parent entities including teams like trade (GT, MT & organized pharmacy) team, shopper marketing, customer marketing team, etc.
- Current team - customer marketing / modern trade KAM + work closely with the sales manager and a 150+ member team to implement the sales plans.
- Education: MBA/PGDM in sales, marketing, or related field.
- Experience: 12-15 years of experience in trade marketing, sales, or channel management, preferably in FMCG, pharma, or nutrition industries.
- Prior experience in distribution setup with a proven track record in managing large-scale trade operations and sales development - preferably in food, nutraceuticals, personal care.
This role offers a unique opportunity to leverage your expertise in trade marketing and drive business growth. As a trade director, you will have the chance to develop and execute strategic plans, analyze sales data, and make data-driven decisions.
What We Offer">We offer a dynamic work environment, collaborative teams, and opportunities for professional growth and development. If you are a results-driven individual with a passion for trade marketing, we encourage you to apply for this exciting opportunity.
- Strong analytical and strategic planning skills.
- Excellent communication and negotiation abilities.
- Proficiency in trade marketing tools and sales analytics software.
- Ability to manage diverse stakeholders and build long-term partnerships.
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