Marketing Innovation Lead

1 week ago


Bengaluru, Karnataka, India Anakin (YC S21) Full time

About Anakin

We are revolutionizing pricing intelligence by empowering large global e-commerce companies to optimize their strategies and stay ahead of competitors.

Our technology engine analyzes hundreds of millions of online listed products across 15+ countries in real-time, leveraging advanced algorithms and automation.

As a key member of our marketing team, you will develop and execute comprehensive strategies across various channels.

Key Responsibilities:

Content Creation

  • Create high-quality content to educate and engage our target audience, including blog posts, articles, whitepapers, and case studies.
  • Develop and manage a content calendar for timely and consistent content delivery.
  • Monitor and analyze performance metrics to optimize strategies.

Digital Strategy

  • Execute and optimize digital campaigns, including SEO, PPC, email marketing, and advertising, to drive traffic and generate leads.
  • Analyze campaign data to identify trends and make informed decisions.
  • Stay up-to-date with the latest digital trends and technologies.

Lead Generation

  • Develop and implement lead generation strategies, including content marketing, email campaigns, and social media outreach.
  • Collaborate with sales teams to nurture leads and improve conversion rates.
  • Track and analyze lead generation metrics to optimize performance.

Brand Development

  • Maintain and enhance our brand identity and messaging across all channels.
  • Develop marketing materials, including brochures, presentations, and sales collateral.
  • Collaborate with design teams to create visually appealing and effective materials.

Salary Information

We offer an estimated salary range of $80,000 - $120,000 per year, depending on experience.

Required Skills and Qualifications:

  • Bachelor's degree in marketing or a related field.
  • 3+ years of experience in B2B marketing, with a strong focus on digital marketing.
  • Strong understanding of SEO, PPC, email marketing, and social media marketing.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven decision-making abilities.

Benefits:

We offer a dynamic work environment, opportunities for growth and professional development, and a competitive salary package.



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