Marketing Innovations Lead

2 weeks ago

Bengaluru, Karnataka, India 314e Corporation Full time
Transformative Content Marketing Role

We are seeking a seasoned Content Marketing Manager to spearhead innovative marketing initiatives at 314e Corporation.

About the Opportunity:

This is an exceptional chance to work with a Best in KLAS Healthcare software company, driving cutting-edge content marketing strategies that capture and amplify the voice of the market. As a key member of our team, you will collaborate closely with engineering, design, service delivery, and customer teams to create high-impact assets and execute multi-channel campaigns.

Key Responsibilities:

  • Spearhead innovative marketing initiatives by collaborating with industry experts and partners to create high-impact assets and execute multi-channel campaigns.
  • Pioneer strategic content programs that capture and amplify the voice of the market, positioning our brand as an industry leader.
  • Leverage data-driven insights to architect and implement a cutting-edge content marketing strategy that drives measurable results and ROI.
  • Craft compelling, persuasive narratives and select optimal communication channels to maximize engagement and conversion across various formats and touchpoints.
  • Take ownership of the content marketing funnel, from lead generation to nurturing, optimizing performance metrics to drive business growth and customer acquisition.

Requirements:

  • 2-7 years of hands-on experience in content marketing, ideally within a rapidly growing B2B technology firm with a focus on the North America market.
  • Demonstrated knowledge of content marketing principles, community best practices, and techniques.
  • Exceptional ability to craft compelling, resonant content across various formats, tailored to sophisticated B2B audiences.
  • Comprehensive understanding of SEO, SEM, analytics, and performance marketing principles, with the ability to leverage data for strategic decision-making.
  • B2B product startup experience is essential.
  • Healthcare domain experience is a valuable asset, though not mandatory.

What We Offer:

  • An estimated salary of $120,000 - $180,000 per year, depending on experience.
  • A challenging work environment with opportunities for growth and development.
  • The ability to make an immediate impact in a rapidly growing company.
  • A collaborative team environment with opportunities for learning and professional growth.

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