Strategic CX Insights Lead
1 week ago
About Twimbit: Our global presence in Malaysia, India, Indonesia, and North America enables us to drive insights and capture emerging opportunities for organizations across various sectors. We specialize in delivering cutting-edge customer experience solutions.
Job SummaryWe are seeking an experienced Senior Research Analyst to join our Customer Experience (CX) practice. As a key member of our team, you will conduct in-depth research and analysis of CX technologies, trends, and best practices to provide strategic insights to our enterprise clients.
Key Responsibilities- Research & Analysis:
- Lead primary and secondary research initiatives focused on CX technologies, vendors, and market trends.
- Analyze complex market data to identify patterns, trends, and strategic implications for enterprise clients.
- Evaluate emerging technologies and methodologies in the CX space, including customer feedback management, voice of customer platforms, and customer journey analytics.
- Develop comprehensive market forecasts and assess the impact of market changes on various stakeholders.
- Content Creation & Thought Leadership:
- Author detailed research reports, market guides, and strategic planning assumptions.
- Create compelling presentations and advisory materials for senior executive audiences.
- Contribute to the firm's research agenda and methodology development.
- Present research findings at industry conferences and client events.
- Develop and maintain vendor evaluation frameworks and criteria.
- Client Engagement:
- Provide strategic guidance to enterprise clients through advisory sessions and workshops.
- Lead client inquiries and facilitate decision-making around CX technology investments.
- Build and maintain relationships with key industry contacts, including technology vendors, practitioners, and other influential market participants.
- Participate in sales support activities by sharing expertise with prospective clients.
To succeed in this role, you will require:
- Bachelor's degree required and advanced degree preferred.
- 4+ years of experience in technology research, consulting, or enterprise CX roles.
- Deep understanding of enterprise CX technologies, markets, and implementation challenges.
- Proven track record of producing high-quality research and analytical content.
- Previous experience at a research and advisory firm.
- Direct experience implementing or managing CX technology solutions.
- Industry Knowledge: Knowledge of adjacent markets such as digital experience platforms, marketing technology, or customer service solutions. Understanding of enterprise software buying cycles and decision-making processes.
- Project management experience and ability to handle multiple concurrent workstreams.
We offer a competitive salary of ₹12 Lakhs - 14 Lakhs per annum, along with medical insurance and other benefits.
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