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Director of Growth Initiatives

2 weeks ago

Bhubaneshwar, Odisha, India beBeeMarketing Full time US$ 80,000 - US$ 1,50,000

Job Title: Senior Marketing Manager

Role Overview:

We are seeking a proactive and results-driven marketing professional to lead our growth and outreach initiatives.

Campaign Execution:
  • Plan, manage, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and more.
SEO & Website Management:
  • Improve website performance and organic reach through effective on-page and off-page SEO strategies.
Lead Outreach:
  • Develop and manage outbound lead generation through targeted email sequences, LinkedIn outreach, and account-based marketing (ABM) campaigns.
Webinars & Events:
  • Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads.
Content & Marketing Collateral:
  • Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos.
Performance Tracking & Reporting:
  • Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates.
Cross-Functional Collaboration:
  • Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams.

Key Responsibilities:

  • Execute campaigns end-to-end.
  • Work cross-functionally with the sales, design, and product teams to position our organization as a thought leader in the climate intelligence space.
Requirements:
  • Bachelor's or Master's degree in Marketing, Communications, or a related field.
  • 4-5 years of hands-on experience in B2B marketing preferably in the tech, SaaS, or climate/environmental sectors.

Technical Skills:

  • Web & analytics: Google Analytics, Google Search Console, Hotjar, Mixpanel/Amplitude.
  • SEO & content tools: Ahrefs, SEMrush, Screaming Frog, Moz, Lighthouse.
  • Paid & social ads: Google Ads, LinkedIn Ads, Meta Ads Manager, programmatic platforms.
  • CRM & automation: HubSpot, Salesforce, Outreach.io, SalesLoft, Marketo, Pardot.
  • Email platforms: Mailchimp, ActiveCampaign, SendGrid.
  • CMS & content: WordPress, HubSpot CMS, Contentful; content collaboration: Figma, Canva, Adobe Creative Suite.
  • Event & webinar platforms: Zoom, Demio, BigMarker, Hopin, Eventbrite.

Why Join Us?

  • Be part of a mission-driven organization that's working to build smarter, sustainable cities.
  • Work on cutting-edge environmental technology solutions that make a real-world impact.
  • Opportunity to grow beyond your core responsibilities and contribute to product innovation and strategy.