Digital Marketing Specialist

20 hours ago

Madurai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Digital Marketing Specialist

About the Role:

We are seeking a skilled professional to develop and implement innovative marketing strategies that drive traffic and conversions.

The successful candidate will be responsible for creating, managing, and optimizing Google Ads campaigns to meet business objectives.

Key Responsibilities:

  • Create and manage Google Ads campaigns to drive traffic and conversions.
  • Develop and execute Meta Ads (Facebook and Instagram) strategies to increase brand awareness and engagement.
  • Analyze performance reports to measure campaign effectiveness and make data-driven decisions.
  • Implement tracking tags for accurate data collection and reporting.
  • Conduct thorough keyword research to identify opportunities and optimize ad campaigns.
  • Write compelling ad copy that resonates with the target audience and drives action.
  • Continuously monitor and optimize campaigns to improve performance and achieve key performance indicators.
  • Collaborate with cross-functional teams to ensure cohesive marketing strategies.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • 3-4 years of hands-on experience managing Google Ads campaigns.
  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency in Google Ads, Meta Ads, and analytics tools.
  • Excellent analytical skills and attention to detail.
  • Strong communication and teamwork skills.
  • Ability to manage multiple projects and meet deadlines.

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