Chief Sneaker Culture Ambassador

11 hours ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 9,00,000
Performance Marketing Manager

Insole Crew is revolutionising the sneaker industry by providing 100% authentic sneakers from global brands. We are more than just a retailer – we're building a cultural movement that makes authentic, limited-edition sneakers accessible to India's growing Gen-Z and millennial sneaker community.

As a Performance Marketing Specialist, you will fuel our growth across digital channels and establish us as India's most trusted sneaker destination. This role is perfect for someone who lives and breathes performance marketing, understands sneaker culture, and can create campaigns that resonate with India's streetwear and lifestyle enthusiasts.

Key Responsibilities:
  • Develop and execute data-driven performance marketing strategies focused on customer acquisition, retention, and revenue growth for authentic sneaker products.
  • Create compelling campaigns that celebrate sneaker culture, limited drops, and an authentic streetwear lifestyle.
  • Manage full-funnel marketing campaigns from awareness to conversion, specifically targeting sneakerheads and lifestyle enthusiasts.
Platform Management:
  • Execute campaigns on Google Ads (Search, Display, YouTube) with expertise in PPC and SEM strategies.
  • Manage Meta Ads campaigns across Facebook and Instagram, leveraging sneaker culture content and influencer partnerships.
  • Oversee programmatic advertising and explore emerging platforms like TikTok for reaching Gen-Z sneaker enthusiasts.
Analytics & Optimization:
  • Analyse campaign performance metrics, including ROAS, CTR, CPA, conversion rates, and customer acquisition costs.
  • Conduct A/B testing on ad creatives, landing pages, and audience segments to maximise performance.
  • Implement conversion tracking and attribution models to measure the complete customer journey.
Required Qualifications:
  • 2-4 years of hands-on experience in performance marketing or digital advertising.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Proven track record of managing campaigns for fashion, lifestyle, or consumer brands.
  • Experience with e-commerce or D2C brands preferred, especially in the fashion/lifestyle sector.
Compensation & Benefits:
  • Competitive salary: ₹6-9 lakhs per annum based on experience.
  • Performance-based incentives and bonuses tied to campaign success.

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