Digital Growth Specialist

2 days ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 9,00,000

About the Role

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We are seeking a creative and data-driven Performance Marketing Manager to lead our growth across digital channels. As a key member of our team, you will be responsible for developing and executing performance marketing strategies focused on customer acquisition, retention, and revenue growth.

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Key Responsibilities

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  • Plan, launch, and optimise performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other digital platforms.
  • Create compelling campaigns that celebrate sneaker culture, limited drops, and an authentic streetwear lifestyle.
  • Manage full-funnel marketing campaigns from awareness to conversion, specifically targeting sneakerheads and lifestyle enthusiasts.
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Platform Management

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  • Execute campaigns on Google Ads (Search, Display, YouTube) with expertise in PPC and SEM strategies.
  • Manage Meta Ads campaigns across Facebook and Instagram, leveraging sneaker culture content and influencer partnerships.
  • Oversee programmatic advertising and explore emerging platforms like TikTok for reaching Gen-Z sneaker enthusiasts.
  • Optimise campaigns for mobile app downloads and website conversions.
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Analytics & Optimization

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  • Analyse campaign performance metrics, including ROAS, CTR, CPA, conversion rates, and customer acquisition costs.
  • Conduct A/B testing on ad creatives, landing pages, and audience segments to maximise performance.
  • Implement conversion tracking and attribution models to measure the complete customer journey.
  • Generate actionable insights and weekly performance reports with recommendations for optimisation.
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Budget & ROI Management

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  • Manage advertising budgets effectively to maximise ROI while maintaining optimal customer acquisition costs.
  • Allocate resources across channels based on performance data and business priorities.
  • Monitor spending against targets and adjust bid strategies to achieve performance KPIs.
  • Track and report on budget utilisation and campaign profitability.
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Required Skills and Qualifications

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  • 2-4 years of hands-on experience in performance marketing or digital advertising.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Proven track record of managing campaigns for fashion, lifestyle, or consumer brands.
  • Experience with e-commerce or D2C brands preferred, especially in the fashion/lifestyle sector.
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Benefits

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  • Competitive salary: ₹6-9 lakhs per annum based on experience.
  • Performance-based incentives and bonuses tied to campaign success.

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