Building Food Brands

1 day ago

Bengaluru, Karnataka, India beBeeBrand Full time ₹ 17,50,000 - ₹ 22,50,000
Job Description

As a Senior Brand Manager for Food Products, you will play a pivotal role in driving the growth and success of our food brand. Your primary responsibility will be to build and scale the brand from inception, developing a comprehensive strategy that encompasses its positioning, market presence, and consumer connection.

Key responsibilities include:

  • Developing and implementing a robust brand strategy, focusing on brand positioning and value proposition.
  • Driving integrated marketing campaigns across multiple channels, including ATL, BTL, digital, influencer, PR, and OOH.
  • Managing consumer and market research, tracking brand health, and generating actionable insights.
  • Partnering with performance marketing teams/agencies to ensure effective brand messaging and seamless execution.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
Required Skills & Qualifications

To succeed in this role, you will need:

  • 4–5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or a related field.
  • Hands-on experience in building brands on D2C and marketplaces, working with agencies/creators, managing campaigns, and handling budgets.
Job Specification

This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our food brand. If you are a results-driven professional with a passion for branding and marketing, we encourage you to apply.

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