Real Estate Content Specialist

4 weeks ago


Bengaluru, Karnataka, India Brick & Bolt Full time

We are seeking a skilled Real Estate Content Specialist to produce high-quality, engaging content that resonates with home buyers, sellers, and real estate professionals. The ideal candidate will have a passion for real estate, a deep understanding of the market, and excellent writing skills to develop informative content across various platforms.

Key Responsibilities:
  • Content Creation: Develop engaging blog posts, property descriptions, community guides, market reports, and other real estate-related content.
  • SEO Optimization: Implement SEO best practices in content to increase visibility and drive organic traffic.
  • Research: Stay updated on real estate trends, market developments, and property laws to ensure content is relevant and accurate.
  • Collaboration: Work closely with the marketing, sales, and real estate teams to create content that aligns with brand messaging and business objectives.
  • Content Strategy: Contribute to content strategy by identifying trending topics and creating content calendars.
  • Social Media: Create content for social media platforms, including captions, posts, and infographics.
  • Proofreading & Editing: Ensure all content is grammatically correct, fact-checked, and aligned with the company's tone of voice.
Qualifications:
  • Experience: 3+ years of experience in content writing, preferably within the real estate industry.
  • Education: Bachelors degree in Journalism, Communications, Marketing, or a related field.
  • SEO Knowledge: Proficient in using SEO tools and techniques.
  • Real Estate Knowledge: Understanding of real estate trends, terminology, and market dynamics.
  • Writing Skills: Excellent grammar, editing, and writing skills with a strong portfolio of published real estate content.
  • Attention to Detail: Ability to produce high-quality content under tight deadlines.
  • Tech-Savvy: Familiar with WordPress, Google Analytics, and social media platforms.
  • Communication: Strong verbal and written communication skills.
Preferred Skills:
  • Experience writing for digital platforms such as websites, blogs, and social media.
  • Familiarity with real estate CRM tools and property listing websites.
  • Ability to create visual content, such as infographics, is a plus.


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