Real Estate Content Writer

2 weeks ago


Bengaluru, Karnataka, India Pluckwalk Technologies Private Limited Full time

Role Overview

We are seeking a skilled Real Estate Content Writer to develop high-quality content that resonates with home buyers, sellers, and real estate professionals. This role involves creating engaging blog posts, property descriptions, community guides, market reports, and other real estate-related content.

Key Responsibilities:

  • Create informative content that showcases market trends, property laws, and real estate best practices.
  • Collaborate with the marketing, sales, and real estate teams to align content with brand messaging and business objectives.
  • Develop a content strategy by identifying trending topics and creating content calendars.
  • Research and stay updated on real estate trends, market developments, and property laws to ensure content is accurate and relevant.
  • Implement SEO best practices to increase visibility and drive organic traffic.
  • Create content for social media platforms, including captions, posts, and infographics.
  • Ensure all content is grammatically correct, fact-checked, and aligned with the company's tone of voice.

Qualifications:

  • 3+ years of experience in content writing, preferably within the real estate industry.
  • Bachelor's degree in Journalism, Communications, Marketing, or a related field.
  • Proficient in using SEO tools and techniques.
  • Understanding of real estate trends, terminology, and market dynamics.
  • Excellent grammar, editing, and writing skills with a strong portfolio of published real estate content.
  • Ability to produce high-quality content under tight deadlines.
  • Familiar with WordPress, Google Analytics, and social media platforms.

Preferred Skills:

  • Experience writing for digital platforms such as websites, blogs, and social media.
  • Familiarity with real estate CRM tools and property listing websites.
  • Ability to create visual content, such as infographics.


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