Content Specialist

2 weeks ago

Bengaluru, Karnataka, India Placement Partners Consulting Full time

Job Overview

We are seeking a skilled Content Specialist to join our marketing team at Placement Partners Consulting. This is a full-time position where the ideal candidate will bring a maximum of 6 years of experience in crafting compelling content that aligns with our brand and marketing goals.

Qualifications and Skills

  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
  • Proven experience as a content writer, in the real estate industry or any other industry.
  • Creative Content Creation is essential for developing innovative and engaging materials that captivate our audience.
  • Proven experience as a Content Writer with a strong portfolio showcasing diverse writing styles and topics.
  • Proven ability to produce high-quality written content for various platforms and audiences.
  • Excellent writing skills are required, including grammar, proofreading, and a keen attention to detail.
  • The ability to think creatively and generate fresh ideas that align with brand objectives and target audience.
  • SEO knowledge is essential for maximizing content visibility and driving organic traffic to our digital platforms.
  • Ability to research and understand complex real estate concepts and translate them into simple, engaging content.

Roles and Responsibilities

  • Content Creation: Research, write, and edit compelling and relevant content for various platforms, including but not limiting to website pages, blog articles, social media posts, email newsletters, brochures, etc.
  • Content Strategy: Collaborate with the design and sales team to develop and implement content strategies that align with the overall marketing objectives and target audience.
  • SEO Optimization: Create content that is optimized for search engines, incorporating relevant keywords, meta tags, and other SEO best practices to improve organic search rankings and increase website traffic.
  • Branding and Messaging: Ensure consistent branding and messaging across all content to maintain a cohesive and professional brand image.
  • Market Research: Stay updated on industry trends, market conditions, and competitor activities to generate relevant content ideas and stay ahead of the competition.
  • Editing and Proofreading: Review and edit content for accuracy, grammar, spelling, punctuation, and style, ensuring that all content is error-free and adheres to the company's style guide.
  • Collaboration: Collaborate with internal teams, including marketing, sales, and design, to gather information, obtain feedback, and incorporate their input into the content creation process.
  • Identify customers needs and gaps in our content and recommend new topics.

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