Digital Advertising Specialist

4 days ago

Bengaluru, Karnataka, India beBeepaid Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Role:

A Paid Media Strategist with a focus on ROI-driven campaigns is sought after to manage, optimize and scale paid advertising initiatives across multiple digital platforms.

About the Position:

  • The ideal candidate will be responsible for planning and executing paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms to maximize returns on investment.
  • Conduct keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness.
  • Monitor daily performance of campaigns and make data-driven decisions to optimize for clicks, conversions, and return on ad spend.
  • Develop, test, and refine ad creatives, copies, and formats to improve performance.
  • Collaborate with cross-functional teams to ensure ads align with brand guidelines.
  • Track, analyze, and report campaign performance with actionable insights.
  • Manage budgets effectively to maintain campaign efficiency.
  • Stay up-to-date with platform changes, new ad features, and industry best practices.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 1-3 years of experience in paid media/digital advertising.
  • Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
  • Strong analytical and problem-solving skills.
  • Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
  • Ability to work on multiple campaigns and deliver results within deadlines.
  • Google Ads or Facebook Blueprint certifications (desired).

Skill Enhancements:

  • Familiarity with data analytics tools (e.g., Google Analytics, Mixpanel).
  • Experience with A/B testing and experimentation.
  • Knowledge of SEO principles and practices.
  • Ability to communicate complex ideas and data insights to stakeholders.

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