Industrial Marketing Leader for Connected Worker Solutions

3 weeks ago

Hyderabad, Telangana, India Innovapptive Inc Full time

About Innovapptive Inc.

At Innovapptive Inc., we are revolutionizing the industrial front-line worker experience by bringing together technology and innovation. Our patented, code-free connected worker platform is disrupting traditional processes, empowering workers with highly reconfigurable mobile apps, and providing real-time visibility to back-office teams.

We have partnered with leading global brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, and Reckitt Benckiser to deliver innovative solutions that improve asset uptime, productivity, safety, and talent challenges.

Sponsored by Tiger Global Management, a reputable global fund with over $30 billion in assets under management, we are committed to building a better future for industrial front-line workers. Our recent Series B funding, led by Vista Equity Partners, underscores our mission to empower 350 million workers worldwide.

The Role

We seek an experienced product marketing leader to drive the growth of our Connected Worker Platform at Innovapptive Inc. The ideal candidate will have deep expertise in positioning, messaging, and storytelling, along with the ability to lead high-performing teams.

Key Responsibilities

Develop and execute a comprehensive marketing strategy for our Maintenance, Operations, and Inventory product line.Collaborate with sales teams, solution consultants, and executives to accelerate pipeline growth and support sales efforts.Create compelling sales and campaign content that resonates with key buyers, leveraging business updates, marketplace insights, and customer feedback.Equip sales teams with enablement tools and assets that support deal closures and pipeline growth.Partner with product managers and solution consulting to craft engaging demo narratives.Influence analysts and media to position Innovapptive Inc. as a leader in Connected Worker Solutions.Represent Innovapptive Inc. at industry events and with the press, serving as an evangelist for our products.Work with the social media team to develop a social media amplification strategy aligned with key news moments.

What You'll Bring

  • 12+ years of experience in B2B product marketing, particularly in the North American region.
  • A proven track record of hiring, coaching, and leading high-performance teams.
  • Strong storytelling skills with a history of developing impactful positioning and messaging.
  • Results-driven, comfortable with both analytical and creative aspects of marketing.
  • Exceptional organizational skills, with the ability to shift between strategic leadership and hands-on execution.
  • Able to travel up to 25% for sales support and industry events, as circumstances allow.

What We Offer

  • A positive, open, and highly-innovative work environment and team.
  • An entrepreneurial spirit with unlimited opportunity for growth.
  • The chance to work with leading global brands on exciting and impactful projects.
  • A competitive base salary: $120,000 - $180,000 per year, depending on location and experience.
  • A best-of-breed plan for vacation and paid time off.
  • Provision of medical insurance for family members.
  • Paid maternity and paternity leave.
  • Bi-annual reviews to ensure transparency and promote a high-performance culture.
  • An OKR-driven performance development environment.
  • Access to a wide range of e-Learning courses for professional development.
  • A host of interest groups and clubs for personal growth and enrichment.

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