Director of Connected Worker Marketing

2 weeks ago


Hyderabad, Telangana, India Innovapptive Global Solutions Pvt Ltd Full time
Job Title:

Director of Connected Worker Marketing

About Us:

Innovapptive Global Solutions Pvt Ltd is a pioneering company that brings together industrial front-line workers, back-office employees, and assets to revolutionize the way industries operate. Our patented and code-free connected worker platform for SAP and IBM Maximo digitizes paper-based processes, empowering workers with mobile apps and providing real-time visibility into workforce planning, scheduling, adoption monitoring, and actionable insights.

Job Description:

We are seeking a seasoned product marketing leader to drive the growth of our connected worker platform. The ideal candidate will have deep expertise in positioning, messaging, and storytelling, with the ability to manage and build a high-performing team to accelerate pipeline growth and support sales in winning more deals.

Responsibilities:
  • Develop and execute a marketing strategy for Innovapptive's maintenance, operations, and inventory product line
  • Lead a world-class team of product marketers and collaborate with sales teams, solution consultants, and executives to drive business growth
  • Define personas and messaging, creating compelling sales and campaign content that resonates with key buyers
  • Leverage business and product updates, marketplace insights, and customer feedback to enhance our storytelling and connect with our audiences effectively
Requirements:
  • 12+ years of experience in B2B product marketing for the North American region
  • Proven ability to hire, coach, and lead high-performance teams
  • Strong storytelling skills with a history of developing impactful positioning and messaging
  • Results-driven, comfortable with both analytical and creative aspects of marketing
  • Exceptional organizational skills with the ability to shift between strategic leadership and hands-on execution
Salary:

$120,000 - $180,000 per annum, depending on experience



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