General Merchandise Lead

1 day ago

Kannur, Kerala, India beBeeBusiness Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Category Strategist

The Category Strategist is responsible for developing, implementing, and driving a category strategy to deliver strong business performance in line with the company's objectives. This role involves assortment planning, vendor management, pricing, promotions, and driving category profitability while ensuring an exciting and relevant product mix for customers.

Main Responsibilities:

  • Develop and implement the category strategy for General Merchandise in line with customer needs, market trends, and company goals.
  • Plan assortment, pricing, and promotional strategies to maximize sales and profitability.
  • Track and analyze category performance, market share, and competitor activity.
  • Identify, negotiate, and onboard vendors/suppliers for the GM category.
  • Negotiate terms including pricing, margins, credit, and delivery schedules.
  • Build strong partnerships with suppliers to ensure reliable supply and innovation in product range.
  • Design the product assortment, including core, seasonal, and promotional lines.
  • Ensure the right product mix is available across stores and channels (offline/online).
  • Work with the visual merchandising team to ensure effective in-store presentation.
  • Own the P&L of the General Merchandise category.
  • Drive margin improvement through effective sourcing and cost negotiations.
  • Monitor sales, inventory, and stock turnover, ensuring optimal stock levels.
  • Work closely with SCM for demand planning and replenishment.
  • Partner with Marketing for promotional campaigns and product launches.
  • Collaborate with Store Operations to ensure seamless execution of category initiatives.

Key Skills & Competencies:

  • Strong analytical and numerical skills with business acumen.
  • Negotiation and vendor management expertise.
  • Understanding of Indian hypermarket/retail landscape.
  • Customer-centric approach with ability to anticipate trends.
  • Strong planning and execution skills.
  • Proficiency in MS Excel, PowerPoint, and category management tools.

Requirements:

  1. Strong understanding of retail operations and category management principles.
  2. Excellent communication and interpersonal skills.
  3. Ability to work in a fast-paced environment with multiple priorities.

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