Creative Director of Merchandising

22 hours ago


Kannur, Kerala, India beBeeProductLead Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About Us

We are a fast-growing D2C athleisure and lifestyle brand that blends global aesthetics with Indian sensibilities.

Our vision is to bring comfort, performance, and style together, while expanding across e-commerce, retail, and omnichannel touchpoints.

Job Overview

We are looking for a dynamic Product Lead to lead our design vision and buying strategy. This role will be pivotal in creating collections that resonate with our community while balancing creativity, commercial viability, and speed to market.

Key Responsibilities

- Develop seasonal collections aligned with our brand identity and consumer needs.

- Translate global trends, consumer insights, and brand strategy into product lines.

- Ensure innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle segments.

- Oversee sampling, prototyping, and quality benchmarking.

- Define assortment strategies across categories, price points, and channels (D2C, marketplace, retail).

- Build supplier/vendor partnerships for fabrics, trims, and finished goods.

- Negotiate costs, MOQs, and timelines to optimize margins and speed.

- Maintain balanced inventory: fast movers, core basics, and newness.

- Collaborate closely with Marketing, Operations, and Finance to ensure design and buying plans meet growth and profitability targets.

- Drive calendar discipline—ensuring timely launches and refreshes.

- Analyze sales & performance data to refine designs and buying decisions.

- Mentor and build a high-performing team of designers and buyers.

- Foster a culture of creativity, agility, and accountability.

Requirements

1. ~10 years of experience in D2C fashion design, buying, or merchandising—athleisure/activewear experience in men's and women's wear.

2. Strong eye for fashion trends, consumer behavior, and product innovation.

3. Proven ability to balance design aesthetics with commercial outcomes.

4. Excellent vendor management and negotiation skills.

5. Leadership experience in managing teams and cross-functional collaboration.

6. Degree in Fashion Design/Merchandising/Business or related field.

What We Offer

- Opportunity to shape the design DNA of a fast-scaling D2C brand.

- Creative freedom with data-driven decision making.

- Young, passionate, and entrepreneurial work culture.

- Competitive compensation with ESOP potential for the right candidate.



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