Luxury Sustainable Brand Social Media Strategist

1 week ago


Ahmedabad, Gujarat, India Thread Game Full time

We are a niche luxury sustainable clothing brand redefining fashion by blending traditional techniques with modern elegance. Our mission is to create timeless designs while supporting rural artisans and promoting a sustainable future.

Role Overview

We seek a creative and strategic Social Media Manager who will lead our social media presence across all platforms. The ideal candidate is passionate about sustainability, has a strong aesthetic sense, and understands how to engage luxury audiences effectively.

Key Responsibilities:
  • Develop and execute a robust social media strategy aligned with the brand's vision.
  • Create visually stunning and engaging content, including posts, reels, stories, and campaigns, highlighting our products, artisans, and sustainability ethos.
  • Engage with followers, respond to queries, and foster relationships with the online community.
  • Monitor and analyze customer feedback to improve brand interactions.
  • Track and report social media performance using analytics tools.
  • Adjust strategies based on data insights to maximize engagement and ROI.
  • Collaborate with design and marketing teams to align content with product launches and brand campaigns.
  • Partner with influencers and collaborators to amplify reach.
  • Stay updated on social media trends, tools, and platform updates.

Qualifications include a Bachelor's degree in Marketing, Communications, or a related field, proven experience managing social media for luxury or sustainable brands, strong aesthetic sense and knowledge of visual storytelling, proficiency in design tools and scheduling platforms, excellent communication and copywriting skills, and passion for sustainability and organic fashion.

Why Choose Us?

As a member of our team, you'll contribute to a purpose-driven brand revolutionizing sustainable fashion. You'll work in a creative environment in Ahmedabad, collaborating with skilled artisans and contributing to their livelihoods.

Our estimated salary range is between ₹25,000 - ₹35,000 per month, depending on experience.


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