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Digital Content Strategist

2 weeks ago


Ahmedabad, Gujarat, India Social Sherpa Full time
Social Media Strategist Job Description

At Social Sherpa, we are seeking a highly skilled Social Media Strategist to join our team. The ideal candidate will have experience managing social media campaigns across platforms and a passion for storytelling.

Key Responsibilities:
  1. Social Media Strategy Development:

    • Create innovative and tailored social media strategies to meet client objectives.
    • Analyze audience insights, trends, and platform algorithms to craft impactful content strategies.
  2. Copywriting & Design Coordination:

    • Write Copies as per the approved content calendar and coordinate with the design team to bring your vision to life.
  3. Content Calendar Management:

    • Develop and oversee the execution of detailed content calendars, ensuring timely delivery of posts.
    • Work with designers, copywriters, and video editors to create visually appealing and engaging content.
  4. Campaign Monitoring & Optimization:

    • Track the performance of organic and paid social media campaigns, providing actionable insights for optimization.
    • Ensure all campaigns align with brand guidelines and KPIs.
  5. Client Collaboration:

    • Act as the main point of contact for clients regarding social media strategies and campaigns.
    • Present strategies, reports, and updates, incorporating client feedback into campaign execution.
Qualifications:

We are looking for a candidate with:

  • A Bachelor's degree in Marketing, Communications, or a related field.
  • 2-3 years of experience in social media strategy and management.
  • Proven ability to plan and execute shoots, from ideation to delivery.
  • Hands-on experience with social media platforms and tools like Meta Business Suite, Hootsuite, or Buffer.
  • Experience with paid ads (Meta, Instagram, LinkedIn, etc.) is preferred.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Creative mindset with excellent communication and presentation skills.
What We Offer:

We offer:

  • Competitive salary and performance incentives.
  • Opportunity to work with diverse and exciting brands.
  • Collaborative and supportive team culture.
  • Opportunities for professional growth and skill enhancement.