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Senior Marketing Assistant
4 weeks ago
Job Title: Marketing Associate
Job Description:
We are seeking a highly motivated and detail-oriented Marketing Associate to support our Marketing Manager in executing digital marketing campaigns, developing marketing materials, and nurturing leads.
Key Responsibilities:
- Assist in creating marketing assets and ensuring brand consistency.
- Coordinate with the web development team to update the landing page for optimal user experience.
- Build and manage lead nurturing email sequences with the SMEs and Ops teams.
- Work with the social media team to implement promotional content calendars for LinkedIn, YouTube, and other platforms.
- Implement and monitor Google and social media ad campaigns.
- Coordinate with influencers or partners to promote the program.
- Organize webinars, working with SMEs and possibly featuring faculty / trainers.
- Track and report on campaign performance, updating the Marketing Manager on KPIs.
- Help maintain contact with leads who have not enrolled to keep them engaged.
Qualifications:
- Bachelors degree in Marketing, Communications, or related field.
- 2+ years in a marketing or digital campaign role.
- Familiarity with content creation, social media, and digital advertising; excellent communication and attention to detail.