Data-Driven Insights Manager

4 days ago


Palakkad, Kerala, India beBeeAudience Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Senior Manager Consumer Insights

This role is a unique opportunity to leverage data-driven insights and drive strategic decision-making across programming and marketing.

  • The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to translate complex data into actionable stories.

To excel in this position, you should have:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • A minimum of 12 years of experience in a media/entertainment environment with a focus on audience research and insights.
  • Detailed knowledge of BARC software and television/digital audience measurement systems.

Key Responsibilities:

  1. Leverage data analytics tools such as BARC, Excel, Power BI, or similar software to analyze audience data and identify key performance indicators.
  2. Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.
  3. Cultivate cross-functional collaboration with Programming, Marketing, Qualitative Research, Consumer Insights, and Digital Strategy teams to align goals and drive cohesive strategies.

Requirements:

  1. Deep understanding of storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.
  2. Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  3. High attention to detail and a strategic thinker.


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