Data-Driven Insights Manager

2 days ago

Palakkad, Kerala, India beBeeInsights Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Data-Driven Insights Manager

We are seeking an experienced Data-Driven Insights Manager to lead our consumer insights function. This role will play a pivotal part in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

  • Main Responsibilities:
  • Cross-Functional Strategy & Research
    • Develop and execute qualitative and quantitative studies, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
    • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
    • Conduct cultural and category studies to identify emerging trends shaping the industry landscape.
  • Business Impact through Insights
    • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
    • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Team Leadership & Stakeholder Engagement
    • Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
    • Build frameworks and best practices to scale the consumer insights function across the organization.

Key Requirements:

  • A minimum of 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side experience.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.
  • Proven ability to convert insights into actionable business strategies.
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

Preferred Qualifications:

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology, or related fields.

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