
Senior Executive Product Leader
3 days ago
We are seeking a highly skilled Website Product Manager to lead the development and optimization of our website.
This key role is responsible for driving frontend user experience, content strategy, feature launches, personalization, and A/B testing with a focus on enhancing engagement and conversion.
The ideal candidate will have 1-2 years of experience in managing frontend products.
Main Responsibilities:- Frontend Product Leadership:
- Develop and own the website frontend roadmap aligned with business objectives.
- Drive UI/UX improvements to ensure a seamless and brand-consistent experience across devices.
- Collaborate with tech/design teams to deliver fast, responsive, and user-friendly pages.
- Content & Creative Strategy:
- Manage and oversee all website content updates — banners, landing pages, PLP/CLP/HP updates, product launches, and campaign rollouts.
- Work closely with design and marketing teams to ensure creatives are optimized for engagement and conversions.
- Own the content calendar to ensure timely execution of campaigns.
- Feature Launches & Experimentation:
- Conceptualize and launch new website features to enhance engagement (e.g., improved CLP sorting, dynamic landing pages, interactive modules).
- Drive personalization initiatives (custom user journeys, product recommendations, homepage variations).
- Plan and execute A/B and multivariate tests to optimize layouts, content placements, and new features.
- Track outcomes of experiments and scale successful initiatives.
- Performance Monitoring & Insights:
- Monitor website KPIs: load speed, CTR, bounce rate, session time, conversion rate.
- Build performance dashboards and deliver actionable insights to leadership.
- Continuously improve frontend performance and user experience based on data and testing outcomes.
- Cross-Functional Collaboration:
- Work with marketing, merchandising, and product teams to align website initiatives with business goals.
- Collaborate with engineering and design teams to prioritize frontend features and improvements.
- Act as the voice of the user, ensuring customer-centric thinking in all website decisions.
- Website performance: +10–15% improvement in speed and responsiveness.
- Campaign execution: 100% on-time rollout of content and creative updates.
- Engagement uplift: Increase CTR and session duration through new features and personalization.
- Conversion impact: Measurable uplift in CVR via A/B testing and UX improvements.
- Experimentation cadence: At least 2 experiments per month with documented learnings.
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