Digital Customer Experience Strategist

5 days ago


Pune, Maharashtra, India HNM Solutions Full time

We are seeking an experienced Digital Customer Experience Strategist to join our team at HNM Solutions in Pune. This is a full-time role that requires strong technical skills and business acumen.

About the Role:

The ideal candidate will have 3+ years of experience working with Adobe Experience Platform or similar digital marketing solutions. They should be proficient in data integration, tag management, and digital analytics. A strong understanding of JavaScript, APIs, and data management tools is also essential.

Key Responsibilities:

  • Implement and configure Adobe Experience Platform (AEP) solutions to enhance customer experience and digital marketing initiatives.
  • Work with Customer Data Platform (CDP) to consolidate, clean, and activate customer data across multiple touchpoints.
  • Design and implement customer journeys using Journey Orchestration, ensuring seamless cross-channel experiences.
  • Integrate AEP with various data sources for unified customer data.
  • Manage tag implementation and deployment using Adobe Launch for effective data collection.
  • Generate reports and dashboards to track customer engagement, campaign performance, and platform effectiveness.

Requirements:

  • Bachelor's degree in computer science, Marketing, or a related field.
  • Relevant certifications in Adobe Experience Platform are preferred.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication and collaboration skills.

Estimated Salary: ₹10,00,000 - ₹15,00,000 per annum based on experience and qualifications.



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