Marketing Performance Analyst

5 days ago

Kottayam, Kerala, India beBeeData Full time ₹ 20,00,000 - ₹ 25,00,000

Job Overview

  • We are seeking a Marketing Cloud Intelligence/Datorama Specialist to work on leading Aussie and global brands, delivering dashboard reporting for a holistic view of marketing performance.

About the Role:

  • 3+ years' experience using MCI/Datorama including managing data streams.
  • Solid understanding of reporting metrics used within the marketing and advertising industry.
  • Demonstrated experience building marketing and advertising dashboards in Salesforce Marketing Cloud Intelligence (previously Datorama).
  • Experience in Data Mapping and Normalisation, Datorama Data Streams, APIs, and TotalConnect.
  • Knowledge of pivot tables, calculated fields, and advanced visualisations.
  • Experience with SQL helpful.
  • Understanding of marketing performance metrics (impressions, CTR, CPL, ROAS, attribution models).
  • Understanding of data governance, QA, and troubleshooting data discrepancies.
  • Ability to visualise data to tell a story/give a holistic view of marketing performance.
  • Exceptional organisational skills and ability to handle multiple complex projects simultaneously.
  • Excellent communication skills – written and verbal – for effective communication with internal stakeholders and clients.
  • Possess a passion for data and reporting, with a proactive approach to professional development, sharing knowledge with teammates and client partners.

Key Responsibilities:

  • Deliver accurate and timely marketing performance reports to stakeholders.
  • Build and maintain complex marketing and advertising dashboards in Salesforce Marketing Cloud Intelligence.
  • Analyse and interpret large datasets to identify trends and areas for improvement.
  • Collaborate with cross-functional teams to ensure data accuracy and integrity.
  • Develop and implement process improvements to increase efficiency and productivity.

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