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Digital Marketing Specialist
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Seeking a skilled Digital Marketing Specialist to drive growth and maximize donations through Google Ads campaigns.
We are looking for a self-motivated individual with expertise in performance marketing, crowdfunding strategies, and Google Ads policies. The ideal candidate will have strong analytical skills, ability to work independently, and deliver results under tight timelines.
Key Responsibilities:
- Plan and execute Google Ads campaigns to achieve monthly fundraising targets.
- Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
- Track and analyze campaign performance, providing actionable insights for growth.
- Collaborate with cross-functional teams to align ads with campaign goals and donor psychology.
Required Qualifications:
- Bachelor's degree in Marketing or related field.
- Minimum 3 years of experience in crowdfunding and performance marketing.
- Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
- Hands-on experience with conversion tracking, remarketing, and analytics tools.
What We Offer:
- Opportunity to contribute digital skills to impactful social causes.
- Flexible work arrangement with a supportive team.
- Competitive compensation and performance-linked incentives.
