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Native Advertising Specialist

1 month ago

Hyderabad, Telangana, India Find Next Hire Full time
Native Advertising Specialist

We are seeking a skilled Native Advertising Specialist to join our team at Find Next Hire. As a key member of our client services team, you will be responsible for developing and executing native advertising campaigns that drive real results.

Key Responsibilities:

Campaign Strategy and Planning:
  • Develop strategic plans for native advertising campaigns based on marketing objectives, target audience demographics, and platform capabilities.
  • Conduct research to identify relevant native advertising opportunities and trends.
  • Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.

Media Buying and Optimization:
  • Execute media buys across native advertising platforms such as Taboola, Outbrain, and Revcontent among others.
  • Monitor campaign performance metrics such as CTR, CPC, and conversion rates.
  • Continuously optimize campaigns to improve performance and achieve KPIs.
  • Implement A/B testing strategies to refine ad creatives, targeting, and messaging.

Budget Management:
  • Manage campaign budgets effectively to maximize ROI.
  • Monitor spending and adjust allocations as needed to optimize campaign performance.

Reporting and Analysis:
  • Generate regular reports on campaign performance, providing insights and recommendations for optimization.
  • Conduct post-campaign analysis to evaluate overall effectiveness and identify areas for improvement.

Industry Research and Stay Updated:
  • Stay informed about industry trends, new technologies, and best practices in native advertising.
  • Share insights and recommendations with the team to drive continuous improvement.

native advertising, cpc, budget management, a/b testing