Native Advertising Specialist
1 day ago
We are seeking a skilled Native Advertising Specialist to join our team at Find Next Hire. As a key member of our client services team, you will be responsible for developing and executing native advertising campaigns that drive real results.
Key Responsibilities:
Campaign Strategy and Planning:
- Develop strategic plans for native advertising campaigns based on marketing objectives, target audience demographics, and platform capabilities.
- Conduct research to identify relevant native advertising opportunities and trends.
- Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
Media Buying and Optimization:
- Execute media buys across native advertising platforms such as Taboola, Outbrain, and Revcontent among others.
- Monitor campaign performance metrics such as CTR, CPC, and conversion rates.
- Continuously optimize campaigns to improve performance and achieve KPIs.
- Implement A/B testing strategies to refine ad creatives, targeting, and messaging.
Budget Management:
- Manage campaign budgets effectively to maximize ROI.
- Monitor spending and adjust allocations as needed to optimize campaign performance.
Reporting and Analysis:
- Generate regular reports on campaign performance, providing insights and recommendations for optimization.
- Conduct post-campaign analysis to evaluate overall effectiveness and identify areas for improvement.
Industry Research and Stay Updated:
- Stay informed about industry trends, new technologies, and best practices in native advertising.
- Share insights and recommendations with the team to drive continuous improvement.
native advertising, cpc, budget management, a/b testing
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