Media Planner

7 days ago


Hyderabad, Telangana, India Finding Candidates Full time
Job Title: Media Buyer

We are seeking a skilled Media Buyer to join our team at Finding Candidates.

Key Responsibilities:
  1. Campaign Strategy and Planning:
  • Develop comprehensive plans for native advertising campaigns based on marketing objectives, target audience demographics, and platform capabilities.
  • Conduct thorough research to identify relevant native advertising opportunities and trends.
  • Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.
  1. Media Buying and Optimization:
  • Execute media buys across native advertising platforms such as Taboola, Outbrain, and Revcontent.
  • Monitor campaign performance metrics such as CTR, CPC, and conversion rates.
  • Continuously optimize campaigns to improve performance and achieve KPIs.
  • Implement A/B testing strategies to refine ad creatives, targeting, and messaging.
  1. Budget Management:
  • Effectively manage campaign budgets to maximize ROI.
  • Monitor spending and adjust allocations as needed to optimize campaign performance.
  1. Reporting and Analysis:
  • Generate regular reports on campaign performance, providing insights and recommendations for optimization.
  • Conduct post-campaign analysis to evaluate overall effectiveness and identify areas for improvement.
  1. Industry Research and Stay Updated:
  • Stay informed about industry trends, new technologies, and best practices in native advertising.
  • Share insights and recommendations with the team to drive continuous improvement.

Marketing, industry research, media buying, native advertising, CPC, collaboration, research, A/B testing, optimization, reporting and analysis, budget management, analytics, creativity, campaign strategy


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